interesting.

In ethics, deontological ethics or deontology (Greek: Deon meaning obligation or duty) is "the theory of duty or moral obligation."[1] One of the most important implications of deontology is that a person's behavior can be wrong even if it results in the best possible outcome, and an act can be righteous even if it results in a negative outcome. In contrast to consequentialism, a philosophy famous for its claim that the ends justify the means, deontology insists that how people accomplish their goals is usually (or always) more important than what people accomplish.



to read the rest: http://en.wikipedia.org/wiki/Deontological_ethics